Comprised of skilled professionals from diverse backgrounds, this team brings a unique blend of expertise in product development, brand strategy, content creation, social media management, digital marketing, and more.
Meet Catie Wiggy, Clean Beauty Esthetician and Founder of Creative Beauty Collective, a women-driven boutique consulting team focused on supporting clean CPG indie brands. With 20+ years of experience as a marketer, brand educator, clean product formulator, and Licensed Master Esthetician, Catie's one of the driving forces behind increased natural consumer awareness and promoting clean indie brands.
With a unique blend of expertise in both marketing and skincare, Catie has established themselves as a true innovator in the industry. Catie has worked with a wide variety of brands throughout her career and spent 13+ years as the Executive Vice President of Marketing and Product Innovation for a leading CPG company. She has a proven track record of developing effective marketing strategies that drive growth and generate revenue.
When Catie gets a bit of free time she spends it cooking, traveling, and hanging with her family.
Catie is a go-to skincare and green beauty expert and contributes to various magazines, TV segments, radio shows, podcasts, and consumer events. She is a member of the STYLECRAZE medical review board team and an on-air Clean Beauty news contributor across regional and national networks.
Introducing Lauren, our in-house graphic design expert with over 15 years of experience in the CPG marketing industry. Lauren's expertise lies in transforming indie brands' ideas into visually stunning masterpieces, a testament to their passion for design.
Lauren's attention to detail and flair for understanding a brand's personality ensures that each design they create is bespoke and tailored to meet your brand's specific needs.
When not engrossed in creating beautiful designs, Lauren can be found painting, soaking up the sunshine, and spending time with their beloved pet, Gordon. Lauren believes that staying curious and keeping an open mind is the key to great design, which is why they keep a lookout for new inspiration and design trends. Lauren is a go-to marketing advisor for any graphic, creative, or packaging project.
With Lauren on your team, you can rest easy knowing that your brand's visual identity is in safe and expert hands. Let Lauren breathe life into your vision and take your brand to the next level with designs that are as unique as you are.
Meet Mackayla, our CPG marketing social media and digital expert. With 8+ years of experience in the industry, Mackayla has become a trusted advisor for clients looking to elevate their digital and social presence. She is a respected marketing advisor for all social and digital projects.
Mackayla has a deep understanding of the ever-evolving digital landscape, and specializes in creating customized strategies that drive engagement and increase indie brands awareness.
When Mackayla isn't busy helping clients achieve the ultimate social success, she enjoys skiing the slopes, hiking the hills, and spending time with her beloved pets and hubby.
Mackayla knows that the key to effective digital marketing is staying agile and embracing change, which is why they're always experimenting with new tactics and creating winning strategies.
With Mackayla on your team, you can rest assured that your digital marketing efforts are in expert hands. Let Mackayla help you navigate the digital and social media landscape and achieve your business goals through strategic and authentic solutions.
Meet Laura, our talented CPG marketing manager. With 5+ years of experience in marketing, Laura has developed a deep understanding of what it takes to create successful marketing campaigns, provide marketing advisor support, and delight indie brands, as well as mainstream clients.
Laura is a creative thinker and a natural leader, with top-notch project management skills. Laura is versed in all aspects of marketing, and known for identifying opportunities to elevate a brand's image and increase revenue.
Laura likes to spend her free time traveling, exploring, and spending time outside with friends. Laura understands effective marketing thrives on core communication, project execution, and staying on the lookout for new trends and insights.
Laura and our team is here to help you take your business to the next level through strategic and innovative marketing campaigns that deliver results.
Introducing Cheryl - our experienced skincare educator and brand trainer. Cheryl has over 15 years of industry experience and has earned a reputation for being a reliable advisor to clients seeking to enhance their knowledge, sales, and brand recognition.
With her extensive knowledge of skincare science and product formulation, Cheryl specializes in educating clients on how to take care of their skin and make the most of their skincare products. She is also an accomplished brand trainer, having developed highly effective training programs that guarantee consistent messaging, increased sales, and improved brand awareness.
In her free time, Cheryl loves to travel, read, and delve into the latest beauty trends through her podcast. With Cheryl on board, you can rest easy knowing that your brand identity and educational needs are in capable hands.